Out of the hundreds of photo shoots and I’ve been privileged to work on throughout the years, this is the number one question that I get from my potential clients
First of all, before I tell my clients what to wear, I asked him a few simple questions about their vision of the shoot.
If the shoot is for a senior student graduating from school, then wearing a business suit may or may not be appropriate for the message that I’m trying to send.
On the opposite spectrum, if I’m doing a business headshot, then a cowboy hat and cowboy boots might not be appropriate for that setting either.
I also have to take into the account, the location as well. If I’m going to the beach, then having someone wear a prom dress with stiletto heels might be very difficult for them to pose or even get wet or dirty.
After I assess the location and the type of photo shoot I’m doing, I like to know where the photo is going to be use in the future. If it is going to be used in a house where the color scheme is very neutral, then I would probably guide my clients to wear neutral colors.
If it’s going in a house where everything is dark autumn tone colors, then wearing springtime colors might clash with the walls.
I also think about how many clients are going to be at the shoot. If it is going to be a large family shoot, it may or may not be appropriate to ask everyone to wear the exact same thing- in my opinion matching jeans with the white shirt has been wildly overused.
Find your color palette.
Put complementing colors together: like burgundy and green. Blue and gold. Black and white.
Think about being matchy- but not too matchy
Here are some free color palette matching ideas for family photo sessions to get you going!